rose gold collection

all that glitters isn’t gold. it’s rose gold.

who needs the kirakira app when you’ve got your own sparkling shine on the side of the sink?

check out the collection

    there’s a new anti-bac in town and it’s made with a new naturally-derived lactic acid that smells like heaven, not chemicals. plus it kills 99.9% bacteria. hasta le vista germs, hello heaven scent, sparkly clean surfaces.


    worth taking your clothes off for. that’s smartclean technology® for you. five naturally derived powerful enzymes wrangle dirt + stains clean away. leaving laundry smelling of heaven and looking its sunday best. fights dirt + stains. keeps whites white.  shields against stains. works in cold water. 98% biodegradable ingredients

beyond the bottle

what we do

from responsible ingredient sourcing + cutting-edge green chemistry to recycled + recyclable packaging, it's all good.

how we do it

we've designed the first LEED platinum-certified plant in our industry + have a US biodesel shipping program because we see business as a powerful agent of change.

who we are

we are people against dirty®. together, we're committed to making the planet - and our homes - a cleaner place.