it’s not just soap.
we all take it for granted – soap by the sink + cleaner on the counter. but those living on low incomes are caught between paying bills, buying food + keeping clean. this is hygiene poverty.
joining the fight
to end hygiene poverty
we’re proud to be working with The Hygiene Bank
as their first official gold tier partner, we’re joining them in their mission to end hygiene poverty. their research shows 42% of people have gone without household hygiene basics. so they’re bringing together communities, businesses + thought leaders to be a voice for change and give people access to the products they need.
more than 3.1 million people in the UK don’t have access to basic hygiene products
this can mean not washing your hair when you choose because you can’t afford to buy shampoo. it can also mean you can’t afford to wash clothes, school uniform or muddy sports kit. this is about not having a choice. we want to help change that.
feeling clean is essential to self-esteem
1 in 8 people feel unable to go to a job interview. being able to jump in the shower, clean your teeth, shave, or pull on clean socks, is vital to your confidence + self-worth. but being without them can make the simplest daily interactions feel impossible. together we’re committed to championing wellbeing and challenging injustice.